Tailoring its extensive portfolio of products and packages for their stores based on the local market’s socioeconomic demographics, relevant consumption occasion and the store’s distinctive characteristics. Its beverage portfolio consist of carbonated soft drinks, bottled water, juices, orangeades, iso-tonics, teas, energy drinks, milk, coffee and even beer in some markets such as Brazil.Ĭollaborative customer relationship – Coca Cola strongly believes in participative marketing creating shared values for all stakeholders. Strong Brand Portfolio – Company offers a powerful and wide portfolio of beverages to its customers, and continuously explores promising beverage categories to capture growth in its different markets. It helps the company in capturing important growth opportunities in under-developed non-carbonated beverage segment and in strategic acquisitions by entering into agreements to jointly acquire companies with The Coca Cola Company.Ĭost control – Its diversified product portfolio, Outsourcing operations & economies of scale helps it in cutting its operational cost & increase its profitability. Operations – Coca cola has outsourced the bottling operation to the franchisee, FEMSA which is the largest Bottling franchisee of the Coca-Cola trademark beverages in the world. Competitive advantage in the Marketing strategy of Coca ColaĬoca Cola has a competitive edge over its competitors in terms of Operations, Cost control, Brand portfolio, Channel marketing, Collaborative customer relationship. Tagline – “Refreshing the world, one story at a time”. Productivity: Be a highly effective, lean and fast-moving organization.”.Profit: Maximize long-term return to shareholders while being mindful of our overall responsibilities.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.People: Be a great place to work where people are inspired to be the best they can be.Vision– “Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. To create value and make a difference.”.To inspire moments of optimism and happiness.
It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Mission – “Our Roadmap starts with our mission, which is enduring.
SWOT analysis – Click here to read the SWOT analysis of Coca Cola.
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